Service or Sales: What’s Up With The Fitness Industry? 

“The truth shall set you free but first it will piss you off.” ~Gloria Steinem~

I heard some things last night that made me sad. Good grief. What in the world are we doing?

I attended a panel discussion last night at SCW Mania in Atlanta and after listening to several statistics, opinions and trends for the New Year, the ONE thing that is major in my mind was the question of “Have we just become about sales or are we providing service?”

This is not just for personal trainers who sell “packages” that include NOTHING personal or fitness centers who just want to get bodies in the building and couldn’t care less about what happens after that. This is also group fitness instructors who just show up so they can get paid to work out, social media fitness people who spend all day seeking “likes” but don’t follow ANY of their followers to see into their world and facility/fitness managers who have given up on ethics and will do whatever to have a great schedule.

Why are people leaving gyms by the truck load, having a difficult time staying compliant with workout routines and weight loss efforts? It’s not just because they’re lazy. It’s not just because everyone is looking for something free. I believe it’s because people are confused and underserved. Who’d be motivated by someone wanting you to accept their agenda instead of understanding yours and working with you THAT way?

If you’ve left a gym or gave up on personal training or group fitness classes, talk to me. What was your real reason? You can post here or email me at Let’s open this up so those of us who have chosen this as our life’s work can help serve better and help those who are on a better path to wellness (fitness is just one component) the best way we can.

By the way, I’m headed to take Jillian Michael’s Body Shred class today from Jillian herself. Just telling you in case you don’t hear from me. 🙂

This entry was posted in 2015, Fitness as a Business, SCW Mania. Bookmark the permalink.

2 Responses to Service or Sales: What’s Up With The Fitness Industry? 

  1. Stephanie S. Gilkes says:

    After reading the info that you shared on your site, I’m motivated to inquire about more of what you have to offer. Yes, I had the personal trainer. I did the DVD training, etc. I’m easily bored and need variety. I’m interested in what you have to offer and would like to know more about you and your program. I think you can get me back on the path to being healthy and fit.